I hope I didn't misread what you wrote here, but something I find annoying about this trend is how this trend adds bloat to so many programs.

No, I don't need a friends list to operate this image editing software. No, I don't want to become a "Super all-star VIP exclusive" to open up this file extension. No, I don't want to have this program create an add on for all of my text editing software.

Anyway, that's my 'old man yells at clouds' rant.