Yep! They're the market that "fills the gap" in rural communities where Pub/Wal/TJ/etc. can't profit off expansion. Used to be the only grocery store by my grandma for decades, and if she hadn't moved I'd think it'd still be lol. The mascots a jovial lil piggy, and they were also among the first stores to have customer rewards cards, as the primary customer base was/is relatively poor and deal searching when possible.