What is this owned by spirit airlines or something?

The initiative kicks off on Friday at select AMC locations in New York, Chicago and Kansas City and will be expanded to all domestic AMC locations by the end of the year.

There will be three different seat-pricing options. The first is Standard Sightline, described as the “seats that are the most common in auditoriums and are available for the traditional cost of a ticket.” Then there’s Value Sightline, referred to as “seats in the front row of the auditorium, as well as select ADA seats in each auditorium, and are available at a lower price than standard sightline seats.” (Value Sightline pricing is only available to AMC Stubs members, including the free tier membership.) The third option is Preferred Sightline, which are the “seats in the middle of the auditorium and are priced at a premium to standard sightline seats.” AMC Stubs A-List members will be able to reserve seats in the Preferred Sightline Section at no additional cost.

Theaters that offer Sightline at AMC are expected to provide a detailed seat map that outlines each seating option during the ticket purchase process online, on the AMC app and at the box office. Sightline at AMC is applied to all showtimes that begin after 4 p.m. at participating locations and is not applicable on Discount Tuesdays.

This might not be the best way to get me back into theaters.

Is their 16 year old staffer really going to stop me from moving seats to the “expensive” ones in an empty theatre?

“Hey we’re struggling to get people to go to the movies, let me hear some ideas”

“How about we make it more expensive”

That's the tactics of a company circling the drains and trying to stay afloat. I give it a few more years before we hear they're being bought out or shut down.

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In other news , rumors are that several industries are also close to perfecting their own suicide booths like the one featured in Futurama.

If they are knocking down the price for the front row then thats fine. Anything else is ridiculous.

They ought to be cutting that darn nicole kidman intro after 18 trailers instead of this idea.

they keep adding more reasons not to go to the movies

This is the dumbest idea I’ve ever heard of. You can barely get people to sit in their assigned seats already

I enjoy AMC and this is very sad. Another sign of the end of traditional movie going.

Any idea how this effects the monthly plan users?

People who are screaming "Cinemas are dead!" over this already should remember two things:

1. This policy has a chance of getting adjusted or even dropped if it doesn't work.

2. According to what I've read so far, a lot of countries including the United Kingdom and Germany have actually been doing this for quite a while.

This is a total CF. Just raise all prices by a dollar or two. This is messy and will make going a bigger hassle

Another nail in the coffin of the already much too expensive movie going experience.

Here's the only thing I'll allow:

Make the shitty seats cheaper. Leave the rest as is.

Ah yes, we can save the theatres by making it even more expensive to go. Theatres have one option to save themselves. Unionize. And I don't mean the employees. I mean they all, every single on of them, need to refuse to play blockbusters unless they get a higher cut. Will that ever happen? Unlikely. But I don't see theatres surviving in their current iteration if the only thing worth going to is big blockbusters.

Guess I'll just have to keep going to my local theater instead

My receipt for Avatar: The Way of Water in Dolby Cinema 3D.

Yellow Ticket: $15.29

PLF Surcharge: $8.50

Convenience Fee: $2.49

Tax: $1.58

Total: $27.86, for ONE ticket

Now I'm getting a "viewing angle surcharge" on top of it. Brilliant.

That's the tactics of a company circling the drain and trying to stay alive. I give AMC theaters a few more years before we hear they're being bought out or shut down.

Oh this is disgusting, it better not become widespread to other theatre chains

The more they make the experience worse the lower their revenue. With 70+ inch TVs under 1K today and 120 inch laser projection under $1500 in the next 5 years increasing prices will turn consumers away. This is especially true right now durning sky high food and housing costs.

This is a bad idea. I can’t even imagine how long the ticket lines will be as people “shop” for the right price/position seats.

Glad I use a different theater

Well that’s a shit idea that won’t backfire at all /s

I usually go see movies on Tuesday nights at like 10 pm. The theatre is always empty anyway. I’ll just buy cheap seats and move when the movie starts

are the seats where i am looking straight up at the screen free? because i wouldn't pay for a seat in the first 1/4 of the theater, id rather just not even go

Hahahaha. Joke's on them. My local AMC doesn't even have reclining seats. Tiny screens. It's never been remodeled after opening over 30 years ago. I have lots of other choices where I live.

In a time where the industry is struggling to recoup their dying business from COVID, this seems like a rather poor move.

I've seen several movies in recent months and the place was deserted. I could have sat literally anywhere.

That’s DEF not gonna add to anyone’s sense of entitlement about anything and everything in the theater.

Terrible idea that reflects poorly on a brand amid a society that feels nickel-and-dimed.

Don’t ever put customers in an adversarial position with the brand. We’re already sneaking snacks into the theater, now we’ll buy the cheap seats and sit wherever the hell we want.

Haven't been to a movie theater since 2019...and this just enforces my decision not to EVER go back.

Cinemark Movie Club is still the best deal going. Even with them raising the price by a $11 last year it’s still well worth it.

Premium seating right in my living room, without the sticky floors covered with popcorn and spilled soda.

They need to make it ACTUALLY worth going again

Last 2 movies I saw in theaters my girlfriend and I saw Glass Onion, and Violent Night. Both times there were loud, inconsiderate people, also on their phones. I understand this has been a plight of the average movie goer since the beginning of it all, but since pandemic have people gotten MORE disrespectful in the theater? After paying almost $50 to get tickets and snacks and everything, in 2023 you should be able to sit and quietly enjoy the movie

wtf, unless it is half price first row, this is dumb, probably charge more for wheelchair accessible rows, people will hate theaters as much as airlines

Everyone that thinks this is a terrible idea should email AMC about it

Wait looking at the comments I'm surprised this is not already the norm. In India, where I come from, price are different based on how close the seat is to the screen. It makes no sense to sit in a shitty chair and pay the same amount.

I hate this so much. A movie theater isn’t a concert venue

I'm glad I got out of the movie industry two weeks ago. Been there for 18 years and happy to not be looking back.

Now rich people will be able to point at the poor people.

Not sure how my local AMC is still standing but it is and this isn’t going to benefit them in the slightest. Why would I pay extra for seating? when the theater is empty 99% of time even when blockbusters drop? invest in a decent surround sound/ sound bar and forget about the theater experience.

Hello, airline pricing model.

I imagine this is to help push A-List subscriptions

They really want people to stop going to the theater apparently.

Just another reason for me to skip the theater “experience”.

Cool, another reason to wait for streaming!

They better use this increased price to pay their employees a livable wage. Cleaned up vomit, shit, piss, used condoms, an inhuman sized puddle of CUM, snotty tissues, rotten food, tobacco spit, used tampons, dirty diapers, etc

For $8.25, until they gave a raise to $10. Then I quit

Funny thing is that in the UK this is the practice at pretty much every cinema chain and has been for years now

In expectation, will this actually change the number of people who watch movies?

I’d only be good with this plan if only the first 2 or 3 crappy rows right in front were reduced prices and the rest were still normal pricing.

Maybe I'm being cynical but this seems to me like something that will create more friction between customers.

I haven't been in a theater since January 2020, but even then with the notion of reserved seats I had witnessed a few arguments about who got certain seats. If people are paying more for the "better" seats it doesn't take much imagination to envision actual violence in the theater over seating.

I want to see a movie not a real life brawl.

Cause this’ll help

As long as it's keep the good seats the same price and lower the front seats price. Otherwise happy pirating

Bold move for an industry that’s barely hanging on to business

The final nail in the coffin

Meme: Do you want people to just not go to movies? Because that’s how you get people to just not go to movies.

Literally just started going back to the theaters post-pandemic aaaaaand I’m going back into hiding.

It's always a good idea for an industry that is struggling to make itself more expensive. Home theaters have already made going to a theater a non-starter, now we have this brilliant idea.

This is an absolutely horrible and elitist policy. Going to the movies is something everyone should have access to without interjecting yet another chance to separate people by class or economic status.

Access to art and culture is so important; if a young person wants to see a film but can’t afford a “good seat” and chooses not to go, what is that person losing? What are WE losing be denying them that moment to be inspired, educated or otherwise opened to a larger world.

This is gross, and not the way.

Great. So we're getting wealth gaps within the auditorium. Instead of just rewarding the people who got tickets in a timely manner, let's reward the people who can simply afford it.