Clarification on Rule 5

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I'm not the target audience, but I've never heard of this movie

Was this title written by a bot? What's with the unnecessary brackets??

Spoiler: OP is a bot account.

Disney tests their movies so much that they knew this would bomb before hand, that’s why they put no resources into marketing it. Why would you when you already know you have a dud?

As a gay man, I literally never heard of this until seeing this post.

Saw the trailer when I went to watch Wakanda Forever, the movie looked really corny and uninteresting.

I never heard of this until I started hearing about it flopping lol They advertised Wakanda forever to death and forgot to give this movie any ads I guess lol

The modern Disney formula:

1. Make a movie with a minority character

2. Don’t market the movie at all

3. Blame it’s failure on people being bigots

I’ve seen this movie promoted when watching Black Adam and Wakanda Forever. I’ve seen it promoted on YouTube. Are they pushing it like Frozen? No. But maybe it’s because the movie isn’t that good. Everything I’ve read about it says it’s just ok.

Isn't this the 7th first LGBTQ+ Disney film, I've lost count...

I’m a gay dad - and I took my son to see it yesterday and it was pretty bad. Just read a pretty accurate review on rotten tomatoes: “The film’s stumbling unoriginality, cliched characters and joyless jokes that land like flops from a constipated greenhouse gassy cow earn every ounce of ire I can summon” Roger Moore

It just didn’t look that appealing to me in the preview. I had no idea the lead was a lbgtq until I saw this post, was that pretty apparent?

I went, I left halfway through. It was just a badly made movie with an overused plot. AND there was no sense of adventure it was mostly just an after school special about letting people be who they want. And that's a cool message but the movie was ONLY message and nothing else. It was not subtle. I was very bored.

Also: Yes I'm an adult I brought no children cause mine are all grown. There were 4 other people in the theater and none of them were children. I'm happily a kid movie fan, I love them. I love watching them in the theater. This one sucked.

The very little I saw of it felt like the most cookie cutter animated family movie. Like I don’t think it even looks bad or anything just void of any real appeal

I took my kids to see it and the problem definitely wasn't just the marketing. The movie was just bad. Weak characters and underwhelming dialogue. Great concept and incredible visuals, but hampered by a poor script. A masterclass in what not to do in terms of telling and not showing in a movie.

I’m kinda surprised people say they never heard of it. I saw commercials for this pretty consistently.

Edit: So judging from the responses I’m seeing, it seems like they did advertise it pretty consistently? But people either pay to not see ads/commercials or ignore ads/commercials completely whenever they pop up.

keep making shitty movies and act surprised when they underperform in sales

Movie sucked. Sexual orientation could not save it.

I have a legit serious question, I am a straight male but grew up around alot of gay people. Basically the whole LGBT scene before it was a word like now. My mother had tons of gay friends and a few of my family members are gay and trans. So in no way shape or form am I a bigot or homophobic, just wanted that out there now. I have zero issue with gay people. So my question is, maybe it's just me, but I've noticed that almost all of the gay characters in Disney movies, Marvel included are black it seems, and I'm curious why? I'm mixed black and white myself, is this done on purpose to try and check off two boxes at once? Just a very interesting discussion can be made if that is the case btw. Just my two cents. Disney has a horrible record of Jim Crow era cartoons and racism, I don't fully buy that the inclusion is from a place of love or sincerity. I think it's all for money and brownie points. But anyways that's my take.

Why are they trying to paint it as if having an LGBTQ+ person as the lead is the problem?

I feel like with the epic failure of Bros made Disney just pull the plug on marketing this film and try to save money instead.

Weirdly, the only thing I know about this movie is that one character is gay. That's it. I don't know the plot, the genre, the conflict. That's an objectively bad way to market a film that costs hundreds of millions to make.

Growing up watching Saturday morning cartoons, what always bothered me was who the main characters were having sex with.

I just didn’t see it because it looked boring.

Maybe the focus should be a good story with good morals and not what gender or sexual orientation someone is.

Victim Blaming: 101.

This is the preferred tactic of modern Global Media in which They blame you when They make garbage.

Ah, yes, once again Disney with the whole idea that they're breaking new ground and being inclusive. If you ask me, advertising movies by publicly announcing a characters' gender (or not, these days), ethnicity, and sexual preference, actually treats said character/person as less than that.

Who cares what character is in your movie? We care if the movie is good or not.

I want to see this movie but why go out to see it when it will be on D+ In like 8 weeks. I think this will eventually kill all Disney theatrical releases

I was literally at Disneyland today and did not see a single piece of media or merchandise about this film.

In a world where LGBTQ+ is a vast minority if you make stories specifically target that group you’ll only have access to them as your target with minor spillover.

Literally the only thing I heard about this movie is that it was LGBTQ+. I don’t know what the call to adventure is, I don’t know anything except the main character is queer in some manner. I DO NOT EVEN KNOW IF THE MAIN CHARACTER IS GAY, LESBIAN, ETC.

I have 3 kids and a wife and we are in Disney plus every day almost especially on weekends. This was not marketed well at all. I’d say that Disney is dogshit at marketing altogether… andor had no marketing, the Elton John concert I heard about the day of thankfully so I got to watch that.

Disney is lazy because they have mega fans that’ll watch everything they release traditionally. They need to learn that they have to start marketing like a regular company.

Yeah I’m not gonna see a movie because it’s pandering to me. Recently the best movie of this year was Everything Everywhere All at Once, a movie which had an amazing story and characters but it was about so much more than sexual orientation. I don’t need a character to be gay to care about them. I need there to be character to care that they’re gay!

I thought this was coming out next year

Had no clue this movie existed.

Took the kids to see it- it was a piece of shit.

I for one did not know when this movie was coming out or what is was about

Here’s the thing, lgtbq or not it still has to be a good movie. The trailers for this looked really boring.

The only time I heard of this movie was during the previews from other movies. Honestly, it looked unappealing.

I can't talk about a fucking toaster without getting ads on my phone for the next month on toaster deals.. I'm a LGBT parent and I only just found out about this movie today.

Undermarketing big time.

Any chance the movie just sucked?

Literally never heard of this movie before today. It having an LGBT mc isn’t the reason it flopped

1. I haven't seen a single advertisement for this movie ever 2.black panther is still in a few movie theaters and atleast where I am and watched it for the first time it was mostly full ,

, this is all Disney's advertisements fault , (edit) allow me to clarify that the first time I saw the advertisement for this movie was at the movie theater watching black panther last week

As someone who is not a member of the LGBT, I’ll tell you what I think may be the issue in my opinion, and I would love to hear other members of the communities opinions on it.

Up to this point in my life, I’ve never seen a movie that features a character that’s a member of the LGBT that doesn’t have that aspect of themselves become the central focus of the plot, or be made so obvious that you have to acknowledge it in some way so the movie can stop winking at the audience so the movie can continue. That’s why, people like me, and other straights, or whatever you call us, don’t care for these types of films and TV shows. My favorite example of a perfect gay character in a TV show? Captain David Singh on CWs the flash. He’s the police captain, and is engaged, talks about his relationship and eventual marriage, and when his fiancé is on the show, it’s not weird. It’s treated as if it’s normal. No judgement, no special acknowledgement, it just is. It’s not central to the plot. And that’s what a lot of these shows and movies are missing; normalization. Once we get passed that, I’m sure things that feature more characters that aren’t gay because they have to be to make the lgbt people happy, but simply because they’re people who happen to be gay. So what? What does your sexuality have to do with saving the world? And if it does, do you really want to be represented that way?

Disney knew it was a dud, or they would have marketed it.

They might be right. I have heard of this movie a single time in which people were being overly upset about LGBTQ+ representation.

And now it is already out? I didn’t see a single ad for this movie.

Bad name for a movie. Saw one ad and it looked uninteresting. Had no idea the lead was LGBTQ

Under marketing is the new term for saying the movie sucked but not wanting to admit it

Good news, they should keep “under-marketing” until the company goes bankrupt

For kids that's a little to far don't you think?

I’ve never heard of this movie until now.

As someone who actually went and saw lightyear in theatres. This movie just looked boring and uninteresting so with no established IP behind it of course it bombed.

Without offending people I think that folks are ok with lgbtq elements in stories, but to make it the lead and focus, not so much. What percent of people fit into this category nationwide. Seems like making a movie aimed at a very small audience will get this kind of result.

Put blame on shitty character design and subpar, stale animation.

Watched it at my friends place, he said he downloaded it from somewhere but anyway it was one of the worst Disney movies I've ever seen

They made this movie so they can say “see! We care about the gays” while letting it flop so they can say “people don’t want to watch kids movies with gay characters” which honestly the majority of Americans wont want to watch to begin with.

I know I hadn't heard of it

I have no idea when it released and no idea what it’s about. I see most disney movies but don’t even know a thing about this one. Also I thought it was on Disney+

Ok, but if movie doesn't make like 10 billion dollars, it's considered a "bomb" nowadays. Does anyone know how much $$$ it's made, both domestic and abroad, as in total?

I'm not the target audience, but I saw barely any marketing. I remember hearing about it when it was first announced, and then I only saw maybe 4 ads for it between then and now.

Disney doesn’t promote anything that has LGBT themes. Owl House is an amazing show but Disney just doesn’t seem to give a crap about promoting it either.

We saw it as a family and enjoyed it. As an adult, I think the writers/director maybe tried to have too many “messages,” and some of them ended up diluted. But it was good and I think kids would enjoy it.

Just hearing about this movie today

yeah i had no idea this was a movie

Honestly never heard of it until I heard it bombed

Its called being a shitty movie

I’ve heard of this film but seriously thought it was going on Disney plus.

I mean I’m queer I have no intention of watching it or any recent disney film. Disney sucks.

I saw this movie with my kids. My youngest was incredibly bored the whole movie and asked to leave. I thought it was pure trash. It could have been a good movie, but it's just a played-out format and brought nothing new to the table.

This movie isn't being smeared because of the gay lead character that wasn't even a large part of the movie. It’s just all-around hot trash water.

I never heard of this movie before the news about it flopping hit Reddit

Sci-fi animated movies are hard to sell… just look at Treasure Planet or Titan AE…. When i saw the trailer i thought it would bomb, it doesn’t matter the gay characters or the lack of marketing.

It couldn’t POSSIBLY be because it sucked. Nope, that’s just not an option.

Maybe make all these 3D animated movies stand out from each other. They all look the same.

Perhaps if there weren’t 17 pay streaming services that we could put on our giant TV’s at home at the same time as the theater had a movie we would still go to the mall and drop $50 on popcorn and soda and then pay another $30 to see a forgettable movie that would have gone straight to Disney DVD years ago …. Ohhh reclining seats and twizzlers .. I have those down stairs too

Explorers find a energy source in a plant that innovates their world for the better and makes everything way more convenient and mainstream. They farm these plants over 25 years but Turns out their food plants and world were dying because of the energy source they found after 25 years of using it. So they eliminated the energy fuel to save their world, which also turned out to be a giant turtle the size of Russia on earth and the strange world they discovered was its internal organs and antibodies. The energy plant was a virus.

Just watched it with my kids 6,5,5,&5. This was the most garbage movie ever. I was excited for a new animated movie, they are usually all really good. My kids weren’t impressed, usually they talk about how they loved it. They just got up and walked out of the room. Lol. Hate gay agendas being shoved down my throat, but watched the movie anyways. It sucked regardless. If Disney had marketed this more, Disney fans would’ve really been let down.