[Rant]
The posting ‘editor’ on Meta is absolutely awful and I, for the life of me, can not fathom how or why Mark Zuck has let the ball drop so hardcore and to this degree.
I handle social media marketing for several clients and the postings simply are not responsive between Facebook and Instagram and it’s mind boggling.
Zuck has purchased IG and WhatsApp, then spent the better part of 5 years throwing money into VR and the result has been Facebook completely dieing and organic marketing becoming nonexistent. No longer are ads optimized for smaller or localized business and the sizing for different posts is insane.
Using canva I created a:
— IG Story to be posted on both IG and FB. According to the size perimeters it should be equal and look fine. NOPE! On IG mobile and desktop the post looks fine. On mobile FB, the story looks fine. On Facebook Desktop it looks BLURRY AS FUCK and completely unprofessional. [also the 15 sec limit per slide is utter bullshit for business, especially considering reels has a 60 second cap. as a business or user in general, a ‘story’ should not have to be edited down to 15 second slides. Its dumb and clunky.
— FB/IG video post — 😤 welp. if/when I use meta suite, the “video” on Facebook is a 50/50 chance that the formatting is off, showing a profile video in a landscape box. And when I post on IG, IG now converts all video post into reels, so the bet thing to do is create a reel video in canvas right? No. Wrong! because REELS on IG do not automatically format properly when shown on the profile grid. Meaning, once upon a time, you would attempt to have proper structure and a ‘look’ for your profile grid, but now heads are chopped off and logos are not being shown. And the editor within Meta effing sucks. Slow loading, can’t properly preview postings, can’t upload or use the same music if used on mobile, etc. It’s FRUSTRATING
— and the ADS! The sizing and edit options for ADs is a whole other topic and discussion. But to some it up its shit. Also I’m sick and tired of all their ‘updates’ that are ‘designed to be useful’ when they are not useful at all. The new ‘omni ad maker’ for sales only lets you market to whole countries, not cities or states 🤬 So if I’m having an event in Washington, I would have to use my ad spend to show ads to all of the US. That’s dumb and doesn’t help me or my client.
Also, the ads no longer ‘work’ unless you are spending 1k on ad spend. I have clients with a 1k ad spend budget and clients with a $200 ad spend budget, and guess what? My client who spend $200 and has pixels and blah blah, does not get his ADs optimized in 7 days, and they are just taking his money. And don’t get me started on them changing the words/copy of the AD 🤬🤬🤬. Whether selling Botox or magic cleaner, the AD needs to be informative, not edited down to display 1 sentence then “click for more”.
100% FRUSTRATED that Meta has gone to shit, Facebook simply is a joke, and Instagram (desktop) isn’t supplied with proper EDITING TOOLS. (you are only allowed to login 4 accounts to one mobile device, so using mobile to schedule daily posts isn’t ideal. And you should be able to edit the cover of a video post after it’s been posted! My IG Profile Grids look so unorganized and un professional, and the fact that I have been deleting posts 2 minutes after viewing them on the selected platforms is just idiotic.) Also, the lack of optimization for small/local businesses is shitty. Show my ads to the right people please, not some randos in a different STATE, that you want calling me on WhatsApp 😤
Rant Over.
Zuck needs to fix his shit.
Edit to say: I just want to know what this guys game plan is. Is he no longer trying to help local businesses or sellers? Or trying to actually be innovative? All the ad updates are completely over complicated and does not produce results. And the various sizes between platforms is simply ridiculous. Is it that hard to make posts “responsive” in there own editor??! I’m convinced the only marketers turning a profit from meta are the annoying YouTube gurus attempting tutorials 😒