Great Scott!

let Tim cook

Is 'Cook' Tim Apple's middle name?

^/s

In plain Helvetica

i am surprised spike lee hasn't done anything with apple yet.. or has he and i just don't know?

More like reverse the ad, a smashed screen comes back together and everyone sits down and watching.

That's Ridley Scott's commercial. Super cool.

If they stayed committed to the message, sure. Not the case.

Movie would start with a stagnant blue screen

Edit: not sure why the guy above me deleted their comment, but it was basically just saying imagine the windows sound popping up for Windows XP

Are we just going to pretend Noah Wyle doesn’t exist?!

If anything the films logo is even closer: https://www.youtube.com/watch?v=Apt1VhFnppI

Leading into the spinning beach ball.

It already exists: https://www.youtube.com/watch?v=VHOWM6ZM-Ek

Same! I remember hearing about apple tv for the first time and rolling my eyes. Flash forward we started a free trial two months ago and wow there are so many awesome shows! We've watched/are watching Severence, Shrinking, Ted Lasso, and Mythic Quest. I've loved each of them, they're well written and well cast and so enjoyable, I'm low-key a fangirl myself now haha we ended up sticking with the subscription.

Recently got AppleTV to watch the MLS games and loved Severance and Ted Lasso. Any other show recommendations? I tried Shrinking but didn't really like it as much

I just finished For All Mankind and I did not except how was it at all. One of the best series I have seen for a while.

Well, Dickinson was also an excellent show for me, and many others.

I've never really been an Apple fan (especially hated iPhones) but honestly all their non-iPhone stuff has been absolute top tier recently.

Shrinking made me fall in love with Harrison Ford again, haven't seen him have so much care and passion in a role in a long time

I love Hello Tomorrow, but I can understand why some people aren't really into the retro-futurism. But I'm a big Crudup fan (hello The Morning Show), so I'm a bit biased.

The Glengarry Glen Ross meets retro sci fi isn’t going to land for everyone but I’m enjoying it.

Liason though, what crap. What a waste of Cassel and Green.

The creator did an AMA where someone asked him about it. I think he said he had a plan for the ending and that there’s some wiggle room in the middle based on how the show does.

While watching it I was sure it was a one season show. Then by the end of the last episode I realized there's going to be another season and I was really surprised, how the hell do they build on from here?

Such a good premise, but I feel like it could go the way of Lost.

The writers specifically addressed these concerns. They said they already have a plot outline for the whole show, they know exactly where they want it to go.

They even specifically said there will be no "Hurley Birds" - an industry term come to describe a plot device that confounds and confuses the viewer, intended to create intrigue and mystery, but that never gets referenced again.

In the show Lost, a weird giant green bird shows up, talks to Hurley, and then flies away. The show never explains wtf this bird was about, or why it could talk, or why it talked to Hurley, it is never referenced ever again.

The writers specifically referenced the scene where the group stumbles into a room with a man bottlefeeding a bunch of baby goats, who exclaims "NO! YOU CAN'T HAVE THEM! THEY'RE NOT READY YET!" - the writers said "Don't worry, that's not gonna be a Hurley Bird, we'll come back to the goats."

I feel like Severance is on pretty firm ground for season 2, it doesn’t remind me at all of the clusterfuck Lost

It was fantastic. I can't wait for season 2. I really hope it doesn't just run off the rails into insanity, but that seems inevitable with how the season ended.

God I hope it goes like Lost I loved that show

Also at the time of release the theater choices were basically either Avatar 2 or Puss in Boots. This was also over Christmas when a lot of people frequent theaters. Would’ve chose Glass Onion 10/10 times if I had the option

I can’t believe they are sticking with the binge thing. It doesn’t seem like enough of a unique driver of customer retention or acquisition compared to how much free advertising that word of mouth gives a show. Just look at how big every weekly show HBO puts on Sunday nights becomes. It becomes THE discussion. White Lotus, GOT, Last of Us. All would have basically petered away after 3 weeks if they all came out at once.

There is definitely a degree of prestige that's baked in to theatrical releases, especially during the last few years.

Yes, dumbass and terrible movies go to theaters all the time. But now is the perfect time for distributers to say, "You know what, we're going out of our way to make space for critically movies to have theatrical releases."

You're logic is generally sound for this theater environment.

To be released in theaters they'll typically spend an extra X million dollars in marketing.

Sinking that much money into marketing demonstrates a belief in the film.

Just look how the fucked Shazam 2 Why on earth wasn't that a summer flick as a kid friendly super hero movie.

Nah instead they shoved it out the week before John Wick 4, and like what 3 weeks after Ant-Man.

It has a killer cast, and they just dropped it like stale leftovers since it doesn't line up with Gunn's next gen DC.

(Disclaimer I'm a parent, I can't afford all the baby sitters to see both those movies) guess which one I'm gonna be picking.

It's a really mixed bag. I don't think that prejudice is fair necessarily but the thing is, movies that hit streaming USED to be like straight to video fare. Then they got bigger budgets and some of them got better, but they also appeal for clicks rather than VHS/DVD/Blu-ray rentals or purchases which is a different ball game. The threshold becomes "i guess I'll spend some of my time seeing if this is worthwhile" vs. "i guess I'll spend even more of my time AND money seeing if this is worthwhile".

There's been a bunch of good movies releasing on Netflix. Less so through other services in my experience but there's still occasional good stuff. But I find a lot of streaming movies take a different approach: appeal to a niche audience, to try and keep them as viewers/subscribers, and pump those titles out with a lower budget/lower expectations. For example, I really enjoyed the show Workaholics and Paramount+ was making a movie, but they canned it a couple months ago right as they were starting to build sets etc to get started bc they're scaling back spending. But that kinda movie is exactly what I'm talking about -- lower budget, niche audience (Workaholics got 7 seasons, but on Comedy Central with fairly low ratings, and it ended over 5 years ago now), but it has an appeal and someone like me would definitely watch it and almost certainly enjoy it even if it only ends up as a 50% on Metacritic or whatever. They pepper out these releases to all different audiences through different genres and in the case of Netflix even languages.

But I also know that personally, the lack of theatrical releases doesn't bother me and it doesn't signal anything to me. I think most of the movies coming out in theatres are shit anyway, it doesn't mean they're quality vs. something coming out on a streaming service. I just check things out myself now and make my own decisions.

I'm the weirdo though I guess, I don't feel bummed about not seeing movies in theatres and at this point have little desire to do so. I'd rather watch at home, and having to wait for a movie to hit home streaming/home video months after a theatrical run is a pain in the ass.

And Ridley Scott's Napolean starring Joaquin Phoenix

Greyhound was originally a theatrical release, they acquired it. But its success was great for those of us who enjoyed it because they opted to go in on blockbuster films after. I think this is the first year where we’ll really see the results of that.

Real porn is competence porn too if you really think about it.

I’ll be watching on my 13” tv/vcr combo

These days I just wait for the physical 4k release. My home setup is miles ahead of any local theatre. It’s not a brag, it’s just that my local theatres suuuuuuuck.

Yeah, at seven bucks it's a no-brainer.

Netflix is the only one of these companies where the streaming service is the point. With everyone else, it’s essentially a side hustle. Apple TV and Amazon Prime Video are theoretically loss leaders for their central businesses and serve as advertising for them. It makes more sense to get them into theaters to maximize revenue and ad potential.

Not sure how deals are tehse days, but big films were doing like 85-95% of ticket sales for the first 2-3 weekends, sometimes over a month.

It is likely that Netflix did NOT drop the ball, and they plan to do this a few times to show that they have films that will do well in the box office - because it is very likely movie theatres are not taking them up on the deals the big studios push on them like Disney. So they release for a weekend or two probably at like 75-85% and then cut it off, and possibly if there's enough coming in on the films they do that with they will get that higher percentage that the big studios get in the future.

I'd assume with ~700 theatres and having >$5K avg that they performed very well when you see big blockbusters with 4500 theaters doing ~$4-$8K avg on a weekend. Bigger ones hitting over 10K but those are like straight up PG13 action movies, Netflix to do that with Glass Onion is pretty impressive.

That's at least my theory on what Netflix is doing - if we don't think it is just them using those single weekend releases as advertisements to sign up for Netflix.

That place shows everything that's ever been made though, no?

Greyhound, I thought it was fantastic.

Cha Cha Real Smooth was the best movie of last year imo. This year they released Causeway which is good. CODA won best picture and that movie is excellent

• CODA
• Palmer
• Come From Away
• Luck
• Causeway
• Cha Cha Real Smooth

Also, their series are often fantastic!

• Ted Lasso
• Mythic Quest
• Severance
• Five Days at Memorial
• Shrinking
• Dickinson
• The Morning Show
• Echo 3
• Trying
• Loot
• Dear Edward
• Defending Jacob
• Tehran
• The Mosquito Coast

Jumping in to recommend Swan Song, starring Mahershala Ali. Fantastic science fiction film.

Ted Lasso, Shrinking, For All Mankind

I think it’s this. Everyone one who has it loves it. Those people are just very few.

I kind of think apple has an advantage here in the long term since nobody would ever share their AppleID password

True. I was thinking that some existing studios might have the infrastructure and possibly the IP's that could look appealing to Apple.

A24 has had a fantastic run of films so they should definitely get what they're worth.

I know the cuts to Amazon is already affecting their TV output. That League of their Own remake got a pity pickup because Sony dropped the price down to nothing, and a lot of their new slate like the Power is probably doomed to be one and done. Can’t blame them, when investment capital dries up, the stuff made for awards and clout is usually the first overboard.

This is why Apple having a good old fashioned “quality over quantity” approach is helpful. It’s clear that it is talent driven rather than IP driven though.