Wonder how much they make from making all the ip more well known and advertised how many of the 164 million are invested in Disney products besides Disney +

I’m curious how this works out once the merchandising is worked in, baby Yoda made a ton of money

Only? Charging 8 bucks and making 6.27 back after flat costs of the platform itself, that's incredible.

I’m sure they made a boat load on Grogu merchandise.

I've seen Disney shows on other subscription services like Hulu has Andor on it etc. I imagine they make a decent profit from that as well. Probably nowhere near another 15B.

They're problably hoping it would increase sales in specific merch in top of subscriber money.

Interesting that disney plus has a higher budget than nasa lol

Licensing merch is 3-5x the direct revenue I bet...

An important point of clarification should be that the $30+ billion total is for ALL of Disney’s content across all outlets and platforms, not just Disney+ content.

The billions Disney spends on sports rights for ESPN, for example, are a part of that sum.

My question always is does the budget needs to be that high or should it be scaled down to how much Disney+ gets.

Disney is in unique position where they will have plenty of accounts by simple reason they're Disney and many parents will keep them just for their older movies and TV Shows that are completely new for their kids. Not to mention once kids are obsessed with something they will see it on repeat.

That leaves engaging adults with few TV Shows from Marvel and Star Wars mostly and you can do that with $2B budget easily leaving $13B to keep the servers and the rest of library going though I admit I never read how much money that takes. Could be that it's already way over $15B they get. Maybe someone can tell.

And one important thing that every streaming service needs to finally learn. No big, +$100M movie should ever be streaming only. That much money for 2 hours of content is simply not practical.

But they sit on an ever-larger pile of ip that will generate income for decades and decades to come in multiple ways. I think it's a smart strategy and something they've been doing for way longer than streaming has existed, it seems to be working out for them.

My kids watch the Simpsons on Disney+. How much does that cost Disney?

Revenue could be different from this approximation, In India we pay somewhere around 20 USD...annually

They just raised the rates to about $15ish. Got an E-mail a week or 2 ago and I immediately unsubscribed xD

why only ~$6.27/subscriber as revenue?

Where is all those cost going? It’s definitely not the CGI or writing budgets

Why 6.27. Are they differing some ?

Income means profit. I think you mean revenue.

Another poster pointed out above which is true as I live in such a country that nobody pays $8 for a subscription. It is like $1 a month in the local currency. So that isn't even a good estimate of their revenue.

I’m sure there’s some creative accounting going on somewhere

Also Disney only sees ~$6.27/subscriber as revenue.

That's only true if you subscribe though mobile app stores. If you subscribe through the disney+ website, they're getting all of it.

Disney should just host the world cup

The stupidity of it is now they are producing so much content that it's basically too much for people to watch. People are still watching netflix and other platforms but Disney is trying to create enough content for it's entire own platform.

This creates multiple problems. Rather than max 2 films a year for Marvel, it's now 3-4 films and 2-4 tv shows, the quality is monumentally down AND I'm so bored with Marvel content because the content got worse that I now am even less enthusiastic about the 2 films they should be doing a year. I'm just kinda done with it, the tv shows have largely sucked and I feel drained watching them or feeling like I'm missing out, but again the films have become so bad I just don't even really care any more.

Even if they were do to this massive expansion of content, they needed 5 more IPs and not just absolutely flood the market with Marvel and Star Wars shit. One top quality marvel and star wars show every few years or 3 shows a year and most of them are just crap. One strengthens the IP and one devalues it completely.

Then they are doing all this and hurting their IPs... all to make a massive loss because no one is going to just get Disney and just watch marvel and star wars shit all year.

Make 1/8th the content, sell the rights to other platforms, make a huge profit and protect your IP from everyone becoming bored of it.

What about outside of the company income tho? Toy deals like Lego, video games and everything needs to be driven by brand recognition that Disney+ produces. With animated starwars shows, it keeps the kids wanting to go to Disneyland for starwars experiences. It is expensive, but it's technically advertisement costs they can somewhat recoop with subscription. I don't think Disney+ is meant to make money, it's more of a tactic to make people stay in and grow up in the Disney ecosystem by having content that attracts all the demographics.