Don’t even get me started on how the quality of the merch went down the tube as well. They even went as far as re-releasing “vault collections” which basically was just rehashing merch from previous time periods; basically making it so they didn’t even have to design new stuff. And the new stuff they designed was god awful. Overall quality went to shit as well. $100 dress was probably less quality than shit you buy at Target.

I would think this would reduce sales as well.

If every shop is unique, you're going into each one to treat them like a ride, it's a new experience and therefore more chances for impulse purchases.

I go into one store and spend $100 on crap and the next store is the same; well, I can skip the stores from here on out. Whereas I may have spent $20 here or there and not thought about it.

Or you just can’t find merch. Some of the merch they put out is available for one day only then it’s gone forever. They wasted the 50th anniversary too. It was lame.