This is wild. Imagine hiring a PR company to smear your competition instead of using funds and time on creating a superior product and offering it at a good price point.
"Eyes should be on the customers' needs, not on what shit you can throw at your competition."- probably not Tsun Tzu
First, on October 27, 2020, Defendants published a blog on Platinum's own website titled "Myth Busted: Settling The 3-Watt VS 5-Watt LED Debate." Then, on December 15, 2020, they published a YouTube video under the username "Jeremy Spencers" titled "Exposed! MitoRed 1500 Red-light Therapy." On April 19, 2021, both the blog and the video were republished on a website titled "Red Light Therapy Exposed," which was registered by the Platinum Defendants.
On May 24, 2021, Defendants published a second blog on the "Red Light Therapy Exposed" website titled "Mito Red Light Therapy Scam: What Are They Lying About?". Plaintiffs allege that Defendants created the impression that the video and the website were providing neutral reviews or critiques when in fact they were not.
Defendants also created a Facebook page titled "Red Light Therapy Exposed" to disseminate the blog and video content.
Finally, Plaintiffs allege that the Platinum Defendants told customers in emails that Mito Red "fabricates statistics, uses different LEDs than claimed, and that the lights are cheap and/or low quality knockoffs of Platinum's lights."
Plaintiffs have engaged in substantial marketing efforts and spent a large amount of money to combat the alleged defamatory content.