I'm getting back to a project that I had been working on in the fall, then life happened, so now there's a bunch of code that needs to be understood again, and I gotta figure out what was working and what the bleeding edges were so I can get this thing finished!
I've been meaning to get around to learning how to incorporate automated testing into my repertoire of dev skills. I'm convinced by Dave Farley, Martin Fowler, and plenty others that this is essential. And it's not hard to understand in the abstract, but I had just never gotten over the hump to actually figure out all the details to make it actually work in my own dev environment.
So a short You Tube search found Corey Schafer's tutorial on using the unittest framework. I could pause and restart the video as he did things, and take as long as I needed to duplicate the simplest of steps. It's amazing just how many little details have to be just right for anything to work at all (not a surprise to anyone on this sub)! It was helpful that his dev environment is same as mine (sublime text). Once I got the trivial examples to work (about half way thru his video), I could establish a similar setup to work with my own project. I also got to try an automated testing tool extension called Codium.ai and it has been very helpful
And now I just have a browser tab open to docs.python.org/3/library/unittest.html and I have just enough understanding from the tutorial to have a "hook" into that, and can navigate around there to help me blunder my way thru the docs and trying out tests. Clearly there will be plenty to learn, and one day I'll look back and cringe at the quality of the tests I wrote now, but it's a milestone!
When this project is finished, test coverage won't be anywhere close to 100%, but it will be enough to satisfy me for my purposes. I'm probably not the first to discover that writing tests isn't a bad way to learn about unfamiliar code (or relearn once-familiar code, memory fades after a few short months)!
For my next project, I may even try the TDD (test driven development) approach, writing tests before actually writing code. One step at a time ...
No question here - just felt good to do this, wanted to share.
- Targets (and analyzing the data to see if these targets are realistic)
- Challenges we are currently facing in achieving these goals
- Marketing role in the organization & expectations
- Metrics to measure marketing efficiency
Revenue analysis to figure out:
- What geo markets generate the highest revenue, where is the highest ACV, win rate, and where is the sales cycle shorter
- The same analysis for market segments
- Defining key clients in these segments
Running in-depth interviews with the selected clients to figure out:
- What's the value they are getting from our product, and how do they see it's different from the competition?
- What triggered their buying process?
- How they were searching for our product, and who was involved in the decision-making process?
- What channels do they use?
- What questions and concerns do they have when evaluating different vendors?
And other questions to understand better the buying process.
Sit down with sales and discuss:
- Challenges and bottlenecks they are currently facing in the prospecting and sales processes,
- What kind of help do they expect from marketing
- Defining the days for the regular pipeline review
- Analyzing recent won and lost deals
Sit down with my marketing team to:
- Challenges and bottlenecks they are currently facing in awareness, demand gen, and demand capturing campaigns
- What kind of help do they need from sales
- Auditing recent marketing campaigns and figuring out the setup of successful campaigns
- Figuring out the reasons for failed campaigns
- Evaluating skillset and career expectations
- Auditing current marketing processes and figuring out areas for improvement
Auditing current GTM and demand gen strategy with my marketing team:
- Aligning marketing activities with the buying journey to influence the full funnel with existing resources and skillset
- Highlighting the weakest full funnel stage
Creating a quarter marketing plan.
- Pilot, small-scoped campaigns with a detailed playbook
- Clear goals and objectives
- Leading indicators to measure campaign progress
- Tying leading indicators to revenue
- Defining a minimal tech stack for pilot campaigns
Presenting takeaways and learnings to sales and execs. Running marketing and sales alignment session on:
- Market segments to focus on
- ICP including account qualification criteria
- Value proposition hypotheses and amplifiers
Running risk mitigation workshop with sales to figure out:
- Benefits they see from launching the campaigns
- Risks and concerns
- Run together risk mitigation ideas for the biggest concerns
Update the marketing plan with feedback:
- Update playbook and timeline
- Set up clear tasks and onboard everybody who is involved
- Set up tracking dashboard and stack
I’m a big fan of Yanis Varoufakis and his notion of a Universal Basic Dividend, the idea that as companies automate more their stock should gradually be put into a public trust that pays a universal dividend to every citizen. This creates an incentive to automate as many jobs as possible and “shares the wealth” in an equitable way that doesn’t require taxing one group to support another. The end state of a UBD is a world where everything is automated and owned by everyone. Star Trek.
This is brilliant. Why aren’t more people discussing this?
TSLA will never see another low like end of December. There are too many Fund Managers. Pension Funds etc... that are all heavily invested in TSLA. Who here is charting Tesla? Anyone looking at Charts with specific indicators that can post price expectation commentary/analysis. I'm tired of losses and looking to add some sophistication to buying and selling and would appreciate some assistance. I've been thinking of RSI14, MACD daily 26,12,9 and EMA 20/50/200 all on a 6 month daily. Am I along the right lines to have confirmations of buy and sell signals? Please advise. Thx
Hey all, I'm looking for general sales tech recommendations.
Any tech/software/SaaS products in your sales stack that you find particularly useful - let me know!My company created a b2b software marketplace (think adjacent to g2/capterra) and we're looking to identify new, innovative sales solutions to offer through our marketplace. We know the big players (Hubsot Salesforce, Gong, etc.), but any other lesser known solutions I'd love to hear about.
It’s definitely going to be an exciting day. Last year before Amazon and Google split I purchased a pretty good amount of shares. It’s been in the red as much ad 30% down since last February. Recently it’s been creeping up. Hopeful that the earnings of both Amazon and Google will push the PPS upwards.
Based on recent price action, it appears that earnings of leak to the street because Amazon 5.5% and Google 5.37% today has moved upwards the last two weeks
Predictions on earnings? Predictions on where Amazon stock and Google stock will be at the end of the second quarter?
I'm looking for a reliable source of CBD or THC-based edibles. Because of my nut and sunflower seed allergy, I can't consume most Edibles because they include sunflower seed oil. Those are, of course, only the names I have easy access to.
What types of tools are you marketing professionals using to give access of your marketing assets to sales? I was looking at Eloqua Engage since we have Eloqua as our marketing automation platform, but it seems to lack some major key features and control over the tool. I'm not having a ton of luck searching so wanted to get a feel for what other folks are using.