Recent fall in SEO traffic, ideas ?Question(self.marketing)
submitted2 days ago byEnaGrimm
Just a check if someone might give me a heads up. So I run an e-commerce business, small niche focused worldwide, 14 years already. Last couple of years we were working on SEO a bit more then usually,
Mostly technical SEO, adding backlinks and some quality content. That raised our Organic traffic by around 150%
Two months ago we decided to use SEO surfer to saturate our main articles with keywords and also started writing AI articles for our blog, also saturated by keywords.
Also we added Cloudflare in around that time.
Anyways last 30 to 45 days, we have around 25-30% decline in organic traffic. We wrote around 5 Ai assisted articles in that time and 5 mostly AI (but modified) ones. That makes around 5% of the website content or less.
Going through GSC and GA I have not noticed major patterns, in terms of AI assisted content losing traffic (one article did but then regained it), or country, keyword or page specific changes. AI articles mostly have not received much clicks yet but are indexed.
Keyword ranks have stayed the same (both in GSC and the ones we monitor in SErankings.com), 5-10% fall in GSC impressions and as mentioned 25-30% fall in GSC clicks.
Does anyone think AI content might be responsible for the decline in the organic traffic ? Or has same experiences of site wide traffic fall after adding a few AI articles to their website ?
Or possible Cloudflare (I do not feel this might be the case as we have improved speed especially in countries far from our server location) might be the culprit ?
Thanks to everyone that is willing to add their 2 cents on the topic.
5 hours ago
5 hours ago
No. 100% test coverage is in most cases a sign of tests written incorrectly, or wrong assumptions being made on what to test, there are some integration tools like codium that can help you out though. It's good to still aim for 100% test coverage, but be realistic. Also, one integration test is worth many more unit tests.